Innovation and development: Artificial Intelligence training as a key to business optimisation

At Inurban, we understand that the business world is constantly evolving and that staying at the forefront of technology is not an option, but a necessity. That is why we are committed to the continuous training of our team as a fundamental pillar of our commitment to innovation and sustainable development.

Recently, members of the marketing and communication department, José Alberto Morales and Alfonso Hernández, participated in an advanced training on Artificial Intelligence organised by the Murcia Chamber of Commerce and led by the expert José Javier Caravaca. This experience has allowed us to strengthen our skills and explore new tools to optimise key processes within the organisation.

Training with real impact

The course ‘Business optimisation with Artificial Intelligence’, in its second edition, was designed with the aim of providing practical solutions adapted to the current needs of companies. Among the topics covered, the following were highlighted:

• Introduction to Artificial Intelligence and its applications.

• The use of generative AI tools to create content and design strategies.

• Prompt engineering techniques to improve interaction with generative models.

• Specific applications in marketing, administration and content management

Our colleagues acquired skills that will enable them to automate processes, analyse data efficiently and create content with a level of personalisation never seen before. These skills are essential to improve our productivity and adapt to the challenges of today's market.

Innovation and sustainability: A holistic view

Training not only reinforces our technological skills, but also our commitment to Corporate Social Responsibility (CSR). At Inurban, we firmly believe that technology must be an ally in building a more sustainable and equitable future. The application of AI tools allows us to:

• Reduce resource consumption by automating repetitive tasks.

• Design more precise strategies to minimise waste in our operations.

• Empowering our people by complementing their skills with state-of-the-art technology.

Looking to the future

The implementation of these tools and knowledge is not an end, but a means to continue evolving as a company. At Inurban, we remain committed to developing technological and sustainable solutions that benefit our customers, employees and society in general.

This is just the beginning of a road full of possibilities! If you want to know more about how Artificial Intelligence is transforming the way we work, don't hesitate to follow us and join us on this exciting journey towards innovation.