Inurban attends the 2nd Artificial Intelligence Forum of the Murcia Chamber of Commerce

Innovation, sustainability and digitization: keys to the future of business in the age of AI

On June 19, Inurban was present at the II Artificial Intelligence Forum organized by the Murcia Chamber of Commerce, an event that brought together more than 800 attendees - in person and online - interested in learning about the advances and applications of AI in the business environment.
Nuestro equipo de marketing y comunicación participó presencialmente en esta cita, que supuso una excelente oportunidad para detectar tendencias, inspirarnos y seguir alineando nuestro trabajo con los grandes retos tecnológicos del presente.

AI and logistics: keys to the efficiency of the future

Among the most revealing presentations for us as a company closely linked to the logistics sector, the intervention of Carlos Hernandez, transport and supply chain specialist, stood out. His presentation showed how intelligent agents, automation and the digitalization of operational knowledge are revolutionizing modern logistics, with direct implications for the efficiency, traceability and sustainability of operations.

At Inurban, we work every day in the development of state-of-the-art logistics platforms and industrial warehouses, so this vision connected directly with our reality: to offer infrastructures that are ready to be integrated into a value chain that is increasingly automated and technological.

AI as an ally for sustainable and digitized enterprises

The president of the Murcia Chamber of Commerce, Miryam Fuertes, highlighted during the opening of the event that “AI has gone from being something futuristic to becoming a friendly tool”, capable of helping SMEs to be more efficient and sustainable.
A statement with which we at Inurban feel fully identified: our business strategy combines digitalization and innovation with social and environmental commitment, promoting sustainable solutions in all our real estate projects.

Also particularly inspiring were the contributions of Mariano Salas (Google), who presented Gemini and Google Workspace as key tools for improving productivity, automating tasks and fostering collaboration. Their potential aligns with the way we work: connected, agile and oriented to continuous improvement.

Training and adaptation for further progress

Another focus of the forum was on training and adaptation to the new work environment. Through debates such as business management or immersive experiences such as the “serious games” developed by the UPCT, the need for companies and their teams to adopt an open approach to learning and change was addressed.

At Inurban, we share this vision: we understand digital transformation not as a destination, but as a continuous process that allows us to move toward a smarter, more humane, and resilient business model.

A day to learn, share and grow

Participation in this Second Artificial Intelligence Forum reinforces our commitment to applied innovation and encourages us to continue exploring how technology can help us build a more efficient, sustainable environment adapted to the changing needs of our clients, investors, and partners.

We would like to thank the Murcia Chamber of Commerce and its Acelera Pyme Office for organizing this event, as well as their ongoing work promoting the digitalization of Murcian businesses.