Sprinter inaugurates a new store in Finestrat in a commercial premises of Inurban

The fashion and sports equipment chain Sprinter has opened a new store in Finestrat (Alicante) on June 26, consolidating its presence in one of the main commercial centers of the Marina Baixa. This opening marks the return of the firm to the commercial area of Finestrat, after the relocation of its previous point of sale in the La Marina shopping center.

Located at Avenida del País Valenciano, 7, the new Sprinter store occupies a spacious premises of more than 1,000 m² on the first floor of the Terramar building, a commercial and office space developed and managed by Inurban, a company specializing in the development of strategic real estate assets.

A high-value commercial asset in Finestrat Boulevard

The building combines commercial areas, offices and parking, and it is designed to house top-level operators in key locations such as the commercial boulevard of Finestrat, in front of La Marina Shopping Center, one of the enclaves with the highest traffic and economic potential in the Mediterranean.

With this operation, Inurban reinforces its role as a dynamizing agent of the local commercial environment, activating spaces of high strategic value that contribute to the economic development of the area.

The new Sprinter store model: technology, experience and proximity

Sprinter's new store in Finestrat is one of the first examples of its new retail conceptfocused on a more personalized shopping experience. modern, digital and customized. As explained by the company, this new format responds to the national expansion strategy, which contemplates up to 15 openings during 2025 in Spain and Portugal.

In addition to its innovative design, the store is staffed by a team of 29 people offering personalized advice and a wide range of sporting goods from leading brands such as Nike, Adidas, Puma, Fila or Asicsalong with own brands in disciplines such as running, soccer, fitness and cycling.

A joint commitment to commercial innovation

This opening reinforces Inurban's commitment to the activation of high-performance commercial premises in areas with strong public attraction, connectivity and growth potential. The collaboration with Sprinter consolidates Inurban's strategy of offering spaces adapted to new retail trends, combining strategic location, contemporary design and professional management.